Findea Blog | Interview Telemarketing Agency Küchler Tel GmbH

Küchler Tel GmbH has been in the market since 2009 and is managed by its owners. Commitment, efficiency, and over 30 years of know-how in the field of telemarketing guarantee the success of your campaigns. For founders Marlis and Michael Küchler, quality and professionalism are paramount. In the interview, the founders explain the benefits of telemarketing and outline its limits.

Is telemarketing still contemporary today? Unsolicited calls are often annoying.

‍The telephone is still one of the fastest market penetration methods we can use today. Especially in the B2B environment, telemarketing is an indispensable power weapon for success. Telemarketing is successful when you include it in your planning from the beginning. We distance ourselves from the B2C machinery sweeping across Switzerland (be it for health insurance, insurance, telephony/internet/IP TV, newspapers/magazines) which gives telephone marketing a bad image – hence the unpopular, annoying, and often unprofessional calls.

‍Which startups is telemarketing suitable for customer acquisition?

‍This is a very simple question. Telemarketing can be used in virtually all industries. We focus on B2B communication as your competent partner for, for example, appointment setting, lead generation, launching new products/services, follow-up on mailings, follow-up on invitations to trade shows, events or trade show contacts, customer satisfaction surveys, potential analysis, market screening, service quality checks, and mystery calls, and we are here to assist you. Give us a call.

‍What do you do differently/better than your competitors?

‍Our over 30 years of experience in hundreds of projects is your guarantee for a successful campaign. Our clients rely on our personal experience, the very close and tight cooperation, and appreciate the continuous integration of our experience and ideas into every single project. Our performance depends on the qualification of our employees. The requirements for us include professional competence and outstanding product knowledge, as well as communicative and argumentative skills in dealing with customers on the phone. Our team possesses excellent, comprehensive, and long-standing telemarketing competence, experience, and corresponding know-how in the B2B sector. Professionals are at work for you on the phone.

‍How high are the success rates in telemarketing?

‍That is not so easy to answer, as many factors play a large and important role. Decisive factors include the initial situation, objectives, target groups, approach, lead definition, process, experience exchange, and very close cooperation with our clients. Therefore, the success rate varies, and it would simply not be serious to quantify it in advance. The Return on Investment (ROI) of our customers is our highest goal and the measure for a long-term partnership-based cooperation.

‍How do you approach decision-makers?

‍As conversation professionals, we know how to reach various decision-makers and what paths are necessary to do so. Test us, you will be amazed at what is possible with telemarketing. We often experience that telemarketing campaigns are not successful because they are never started. By the way, we can also show you how to make calls properly (proper conversation management is the alpha and omega), because just picking up the receiver and calling is not enough! It takes much more, and believe me, many underestimate it!